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This concept relates to the 'language system', a series of conventions set in place, which enable us to recognise and interpret instances of communication with greater efficiency. How do inexperienced users interpret this new vocabulary? How are we equipped to read such 'signs'? Sanders Pierce (Hall, 1997) tells us that all though a message can be sent out by one person it is up to the receiver to judge that message drawing on their own intellect and social/ cultural experience in order to decipher it. Bateson refers to this as 'a selection of data, because the total universe, past and present, is not subject to observation from any given observer's position' (Bateson, 1978: 24).

Or as Routledge points out, 'thus it is not fixed, defined by dictionary, but may vary within limits according to the experience of the user. The limits are set by social convention: the variation within them allows for the social and psychological differences between the users' (1993: 42). Saussure (Hall, 1997), who concerned himself primarily the study of 'texts', believes our communication with others depends on our social, cultural and intellectual experiences. As these mental variables are in-built into our psyche, our reactions to sign interpretations are not controlled, but rather occur automatically. 'It will be interesting to see how and whether teenagers find ways of adapting the media to make the intent behind their content easier for others to understand' (Grinter & Eldridge, 2001: 17).

In summary then, text messaging is quick because the teenagers know the interface and the terseness of the medium speeds up the exchange and focuses it (Grinter & Eldridge, 2001: 13).